AIML Applications in Marketing

About this event

The AIML Applications in Marketing program is a comprehensive, hands-on learning experience designed for marketing professionals, business leaders, and strategists eager to leverage Artificial Intelligence (AI) and Machine Learning (ML) in their marketing efforts. This program takes place at the Indian Institute of Management–Calcutta (IIM–Calcutta) in Kolkata, India, from January 04 to January 08, 2027. Participants will explore the transformative impact of AI and ML on marketing, focusing on data-driven decision-making, hyper-personalization, and process automation without the need for coding expertise.Throughout this non-technical program, attendees will engage with user-friendly, drag-and-drop AI tools that facilitate the creation of predictive models and automate marketing processes. Key topics include the fundamentals of AI & ML for marketing, leveraging AI-driven analytics for enhanced effectiveness, and utilizing Generative AI for content marketing. Participants will learn to implement AI for various digital marketing efforts, including SEO, ad targeting, and social media strategies. The hands-on approach ensures that attendees can apply the concepts they learn in real-world scenarios, such as customer segmentation, campaign automation, and content generation. Moreover, the program emphasizes the importance of AI ethics, data privacy, and compliance in marketing, ensuring responsible use of AI technologies.By the end of this program, participants will possess actionable AI-powered marketing skills that can be immediately implemented to improve marketing performance and drive business growth. They will have the capability to harness AI for customer acquisition, retention, and brand development, exploring innovative solutions for scaling their businesses. With insights from industry leaders and marketing AI specialists, the AIML Applications in Marketing program promises to equip participants with the knowledge and tools needed to thrive in the evolving landsc