General Management Programme for Senior and Middle-Level Executives

About this event

The General Management Programme for Senior and Middle-Level Executives, hosted at the Indian Institute of Management–Calcutta (IIM–Calcutta) in Kolkata, India, is designed to equip participants with essential insights and skills to navigate the complexities of today's globalized business environment. This four-and-a-half-day program focuses on the significant changes brought about by globalization, the rapid evolution of consumer preferences, and the pressing challenges of environmental and social sustainability. In the current landscape, characterized by volatility and uncertainty, it is crucial for leaders in Indian firms to stay informed and agile, adapting their strategies to remain competitive.The curriculum covers contemporary economic issues affecting India, the impact of globalization on local businesses, and essential topics such as investment decision-making, risk analysis, and digital and social media marketing. Participants will engage in interactive discussions, learning from case studies of best practices across various functional areas. This program aims to foster better decision-making abilities through collaborative group work, preparing executives to face global competition effectively. Senior and middle-level executives from manufacturing and service sectors, as well as self-employed individuals and government employees, are encouraged to enroll, ensuring a diverse learning environment that promotes shared experiences and learning.